Education drives adoption, so help each customer get the most out of every purchase by creating and sharing product-specific how-tos, FAQs, buying guides, and success stories. This sort of value-add content will make them fall in love with you—not just your products.

Loyal customers are the heart and soul of any successful brand. Once they’ve made that initial purchase, it’s about engaging them with timely, relevant, and personalized messages throughout the customer lifecycle.

The beauty of subscriptions is that customers don’t have to think about reordering, but that doesn’t mean they shouldn’t think about your brand. Check in to make sure they’re still loving their products, answer their questions, give them a heads up about renewals or billing issues, and remind them about the option to skip or pause.

Make sure satisfied customers never run out of their favorite goods. Automate timed reorder reminders based on purchase date to make recurring revenue more steady and predictable—and show your customers that you’ve always got their back.

Do you have an existing loyalty rewards program? Make sure your SMS subscribers know about it! Setup post-purchase automations letting customers know how to join your rewards program, how many points they currently have, or to remind them to use their rewards.