PROHIBITED CONTENT ON ONE OR MORE CARRIERS

• SPAM, phishing, fraudulent, or misleading messages
• Gambling
• Promotion of anything that is not federally legal
• Competing products & services to the carriers
• Sharing of subscriber information with third parties
• Content providers marketing products or services that the content provider does not offer themselves / sell directly
• Distribution of malware or app downloads from non-secure locations
• Unsolicited offers to purchase a home

AT&T prohibits the following:

• Affiliate, Lead and/or Commission Generation programs
• Loan Advertising (with the exception of messages from direct lenders for secured loans)
• Credit Repair
• Debt Relief
• Work from Home, Secret Shopper and similar advertising campaigns
• Lead generation campaigns that indicate the sharing of collected information with third parties

Verizon will not support the following:

• Collections or past due messages
• Affiliate marketing programs and/or content providers. (Sharing of subscriber information with third parties).
• Lead gen programs and/or content providers (Marketing products or services that the content provider does not offer themselves/sell directly.)
• Loan Advertising (with the exception of messages from direct lenders for secured loans)
• Programs that group the subscriber’s opt-in consent with another action or form of consent (For example, “By completing this purchase you agree to receive SMS messages)

T-Mobile’s Code of Conduct prohibits the following

• High-Risk Financial Services
• Payday Loans
• Short Term, High-Interest Loans
• Non-Direct Lenders
• Student Loans
• Debt Collection
• Debt Forgiveness
• Debt Consolidation
• Debt Reduction
• Credit Repair Programs
• Illegal Substances
• Cannabis
• Illegal Prescriptions
• Work & Investment Opportunities
• Work from Home Programs
• Job Alerts from 3rd Party Recruiting Firms
• Risk Investment Opportunities
• Gambling
• Any other illegal content
• Lead generation indicate the sharing of collected information with third parties
• Campaign types are not in compliance with the recommendations of or prohibited by the CTIA Short Code Monitoring Handbook, Version 1.7, or later.
• Campaign types not in compliance with the recommendations of or prohibited by the CTIA Messaging Principles and Best Practices – 2019 version
• Collections agencies and/or programs that support collections or past due notices
• Competing products & services to the carriers (home or mobile phone services)
• Programs related to gambling and/or casinos
• Campaigns that have the Call-to-Action grouped together with Term & Conditions, a loan application, etc.
• Firearms
• Alcohol promotion

COMMON CARRIER REJECTIONS

The following explanations for rejected campaigns are commonly provided by the carriers. Do not submit registration information for programs similar to these cases.

CANNOT AUTOMATICALLY ENROLL USERS INTO SMS

Calls to Action should be clear to the end user such that by taking action they will only be providing consent to receive text messages. In other words, it is important that the opt-in is not hidden or mixed within other terms, such as creating an account or requesting support. SMS opt-in must be collected separately and must be optional.

AFFILIATE MARKETING LANGUAGE DETECTED

Verizon considers affiliate marketing to be the sharing of subscriber information with affiliated or non-affiliates parties for marketing purposes. This is prohibited and will cause a registration to be rejected. If you have policies wherein you share customer information with third parties for marketing purposes, your program may be rejected.

LEAD GEN MARKETING

Lead gen marketing is when a brand promotes rates or services that they themselves do not offer, by either sending subscribers quotes/information from other businesses, or by sharing subscribers with those businesses to market to them directly.