Beauty is personal. Your WhatsApp & SMS strategy should be, too. Start with a welcome flow that segments subscribers based on skin concerns or other preferences. From there, you can send personalized product recommendations and beauty tips.

Launching a new moisturizing serum? Send a targeted launch campaign to subscribers who triggered the DRYNESS keyword at any point in the past.

Whether it’s picking the best serum for their skin, or choosing the right foundation shade, most customers need a little bit of help from an expert.

Browse abandonment, cart abandonment, or post-purchase flows are all opportunities to educate and nurture customers. With guides and quizzes, you can even reduce the number of customer support tickets.

Now that you know what your customers have purchased, send them thoughtful product upsells that they’ll love. With SKU-level segmentation, you can create any upsell automations and campaigns that you can think of.

The almost-instantaneous open rates of WhatsApp & SMS make it the perfect channel to announce your latest product launch or flash sale.

Limited edition collection? Send a message to your most loyal customers first and give them exclusive early access

Use WhatsApp and SMS to engage in conversations with customers. Provide support and gather customer feedback—all over messages.

Customers on your WhatsApp & SMS list are highly engaged with your brand. Who better to ask for a product review?

Increase lifetime value with automated text messages for product refills and subscriptions.